Purpose, motivation and vision

SPIN remote's aim and mission is to reduce a growing complexity in people's lives, advocating for smart and simple solutions. We do this by creating simple solutions for complex problems: we want to bring back simplicity to the world around you, by bringing together what you really use while stripping away everything you don't really need.

We are passionate about combining simplicity with an enhanced user experience, turning something functional into a fun, exciting and playful experience.

With the launch of our first product, the Seamless Device Controller SDC-1, SPIN remote eliminates the complexity around steering home devices through multiple controls and remotes. Its seamless functionality allows you to steer your smart & non-smart devices with one simple gesture. Its award-winning design adds to a superior & enhanced user experience.

Our journey

The founders

Ruud de Vaal is the inventor of the SPIN remote concept and has designed the SPIN remote hardware platform. Ruud has over 20 years of innovation experience in the field of electronic design and looks back on numerous patents he has filed for as an advanced R&D expert. Prior to co-founding SPIN, Ruud co-founded a highly innovative LED business in 2004, which focuses on sustainable lighting systems.

Arjan van Bremen is an all-round engineer and product creation expert with a passion for innovative technology. He began his software development career at a very young age, founding his first company when he was only 18 years old. Arjan graduated Cum Laude as Bachelor of ICT and looks back on years of experience managing large multidisciplinary projects from both an engineering and architecture perspective. As an entrepreneur, Arjan loves to think outside the box, coming up with simple solutions for complex problems. Arjan is the tech visionary behind the product and has created the SPIN remote software from the ground up.

Mathijs Vaessen is a highly skilled business developer with a strong background in consultancy and product management. He possesses a broad knowledge and experience in the field of market research and analysis, product development and business development. Mathijs originally studied automotive engineering (HAN University of Applied Sciences in Arnhem), followed by a MSc degree at the Innovation and Management School (degree MSc) to further focus on innovation.

Advisory board

The 3 co-founders had initially been in informal contact with Lou Schreurs, an established product development senior executive at Bang & Olufsen. Throughout 2015, Lou Schreurs provided the young entrepreneurs with some guidance on topics like product development and quality control. As the product development was heading for its last stages, the B&O executive brought two further senior executives into the mix, Reinier Jens and Alex Korthals, both with relevant experience in consumer electronics. The three gentlemen immediately acknowledged the potential of the start-up's mission as well as its first innovation.

In January 2016 SPIN remote appointed these three experts as advisors to their Advisory Board in order to further support the expansion of their retail and manufacturing activities. January 2017 Lou Schreurs laid down his role as formal advisor as he accepted a position as Vice President BU Connected Home at HARMAN International.

All three advisors have held key leadership roles in top consumer electronics manufacturing and trading companies.